Paul Wilde L’Heureux
A curious, collaborative, and compassionate creative leader driving billion-dollar impact with joy-filled marketing at scale.
A curious, collaborative, and compassionate creative leader driving billion-dollar impact with joy-filled marketing at scale.

I am …

Photo of me, Jenny, Leo, and Destiny

Paul Wilde L’Heureux.

My name roughly translates to “Humble Wild Happy” and I try to live up to it. I got the “Wild” part from my wife when we married. She got my “Happy.” Our wild, happy family now also includes my son, Leo, and rescue pup, Destiny.

Photo of Paul and Bullseye the dog.

I am a Creative Director
for Target.

I have over 20 years of experience creating marketing, advertising, and experiences — including 15 for Target and 10 as a leader. It took me 13 years to get a picture with Bullseye.

A Minnesota Donut

I am from Minnesota.
All of it.

I’ve lived in nine Minnesota towns and on three of its borders. Aside from a few years here and there in Fargo, Savannah, Philly, and France, I’ve called Minnesota home.

Apple IIe sticker by Tiffany Israel

I am a digital native.

I’ve always been interested in the juxtaposition of creativity and technology. I say I got my start as a digital designer in Kindergarten, creating dot-matrix masterpieces on an Apple IIe.

Sixty zippers were quickly picked from the woven jute bag. A pangram set in the font Pablo Skinny.

I am a big type nerd.

I love the nitty-gritty details about type and am constantly noticing type I find in the world. I’m obsessed with apostrophes (for obvious reasons). 

I even created my own typeface and font in grad school called Pablo Skinny. It was based loosely on the title sequence work of famous film title designer Pablo Ferro.

Photo of a Pinewood Derby car named Ruby made out of rhubarb.

I am a big car nerd.

I love car design. Car typography. Car culture. Car racing. Car driving. Even making little cars out of food for Target Creative’s annual Pinewood Derby.

Photo of mural of Albert Einstein.

I am pleasantly nosy.

Albert Einstein said of himself, “I have no special talents, I am only passionately curious.” Pleasantly nosy is a similar sentiment. I have an innate sense of curiosity and have always been interested in how things work — and what other people are working on.

Photo of cables on a switchboard.

I am a connector.

Unapplied nosiness isn’t a particularly useful skill. I like to connect people and ideas. It’s been super helpful making things bigger and better than I could make myself.

Quote: Indifference toward people and the reality in which they live is actually the one and only cardinal sin in design. Dieter Rams.

I am color blind.

This has posed more misconceptions of my limitations than it has any practical challenges for me professionally. Mostly, it has helped fuel my passion for accessible design.

Photo of 3D-printed mini busts of the Target Creative team.

I am an everyday innovator.

I believe that giving talented teams closest to the work the space, tools, and encouragement to chase improvements and new ideas is the most successful path to meaningful innovation.

And in case you’re wondering, yes, that is a photo of tiny 3D-printed figures of the Target Creative team.

Quote: Because time stops at Target. You can just stay as long as you like and nothing can hurt you. Blogger Scary Mommy.

I am an unabashed
fan of Target.

I love its purpose. I love the people. I love going to the store and shopping on our app. I am constantly inspired by the work I see across Target Creative. I am constantly motivated to help make the work more joyful. For everyone.

enough fun? 

Back to Work
Image from Dopamine Dressing Target Finds story.

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